What is the cloud, and how can it benefit your business?

Geraldine Strawbridge


Businesses are rapidly embracing cloud computing and shifting their IT resources for one simple reason: the cloud offers a long list of benefits that traditional on-premises models can’t match.

It’s a game-changer that gives companies a competitive edge, drives efficiencies, and unlocks new opportunities for growth and success.

As the most recent annual Flexera State of the Cloud Report showed, nearly six out of 10 businesses migrated to the cloud last year and this figure’s only expected to rise. Several factors are driving this shift.

Post-pandemic, more and more businesses are looking for hybrid working solutions that are often difficult to implement without a cloud-based operating system. Innovation has also become a major driver of cloud investment with 63% of UK and Irish executives reporting that cloud is crucial as a catalyst for innovation for their organisation’s future.

Another huge factor is cost. A study from Deloitte found that SMEs using the cloud grow 26% faster and are 21% more profitable than their peers.

As the data shows, an increasing number of businesses are recognising the many benefits that moving to the cloud can bring. So, whether you’re a small business or a large enterprise, embracing the cloud can help you streamline processes and establish a strong market position.

What is the Cloud?

In the simplest terms, ‘the cloud’ refers to computing services that are delivered over the internet. Instead of relying on local hardware or infrastructure, businesses can use the cloud to store and process data, run applications, and access resources from anywhere with an internet connection. Effectively, it simplifies storage, boosts productivity, and allows teams to collaborate seamlessly.

Why Move from On-Premise to the Cloud?

Moving from on-prem to the cloud offers some major perks, especially when it comes to cost-effectiveness. Let’s face it, keeping servers, storage, hardware, software, applications, and infrastructure on-site can be a real drain on time, money, and resources. You also have to continually update and maintain everything to keep up with business growth and market demands. However, by migrating services to the cloud, you can slash your IT and operating costs and enjoy the freedom to scale your technology as and when your business needs change. It’s a win-win!

What is the cloud?

What are the Benefits of Moving to the Cloud?

It’s easy to understand why so many businesses are moving to the cloud. It offers incredible flexibility, convenience, and peace of mind. Some of the major benefits include:

Improved Security – With cyber attacks at an all-time high, you can’t afford to be complacent when it comes to security. By migrating services to the cloud, your business will benefit from multiple layers of protection. Cloud providers invest heavily in security measures to protect customer data and stay ahead of evolving cyber threats. These security measures are often more advanced than what businesses can afford to implement on their own. Additionally, data stored on the cloud is encrypted, making it much safer than other hosting solutions.

Reduced IT Costs – One of the major benefits of moving to the cloud is the significant cost savings. Research from the Multisoft Virtual Academy found that Cloud Computing is 40x more cost-effective compared to traditional in-house IT systems for SMBs. By transitioning to the cloud, businesses can avoid the large upfront costs associated with purchasing and maintaining physical servers. You also only pay for the resources and services you use, making it a much more cost-effective solution.

Scalability – Switching to the cloud means your company can easily scale resources up or down depending on your IT requirements. This is especially beneficial for businesses that experience fluctuating demand. By swiftly adapting to evolving business needs, you can effectively utilise resources while driving down costs at the same time.

Enhanced Collaboration – Cloud technology allows you and your team to work together more efficiently, as well as remotely. Staff can make real-time updates on files and documents, see what other team members are doing and communicate effectively. This encourages teamwork and creates a more collaborative work environment.

Rapid Deployment – The cloud enables businesses to deploy applications and services quickly, often within minutes. This agility will help your business respond faster to market opportunities and gain a competitive edge.

Increased Accessibility  The cloud lets you and your team access work applications and data from anywhere with an internet connection. This means that your team members can access data from anywhere, whether it’s from home, travelling, or from another office location. This secure, anytime access leads to greater flexibility in working practices and increases the speed at which work can be done.

Advanced Analytics and Insights – Cloud platforms often include powerful analytics tools that can help your business to gain valuable insights from its data. These tools can help identify trends, optimise operations, make data-driven decisions, and drive innovation.

Ready to Make the Move?

If your business is considering a move to the cloud, don’t worry about having to manage everything yourself. As certified cloud experts, we’ll manage your cloud migration, set up the perfect cloud infrastructure, and provide continuous maintenance and support to help you make the most out of the technology. If you’re ready to take advantage of the cloud’s many benefits, contact us today at 0818 891 000 or via email at